RxDefine's Connected Consumer Platform
The first comprehensive platform that streamlines the patient journey, from consumer engagement to provider education.
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Life Sciences companies are behind on the
Direct-to-Consumer trends
$10B
Spent towards ineffective mass awareness campaigns
$30B
Spent on an unoptimized physician education channel
$4B
Spent on difficult-to-attribute TV advertising campaigns
RxDefine’s digital solutions increase patient engagement
Empowering patients and building advocacy
Consumers are more empowered than ever, and we want to meet patients where they are in their journey. With our programs, your patients will understand more about their conditions and the options available to them. We streamline the journey and deepening their loyalty to your brand.
Win for Patients, Win for Doctors, Win for Manufacturers
Create more engaged patients even before they connect with a doctor.
Patients learn about the product from online materials and our concierge, and then we help them connect with a doctor via telemedicine or an in-person visit when they are ready.
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Digital front door programs will drive more patients directly to clinicians
Patients receive care from expert doctors in their field. Clinicians will also learn latest industry and patient insights from aggregate data collected from RxDefine.
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Manufacturers learn more about the patients interested in their products
Manufacturers receive feedback on their products so that they can continue to iterate, target patients more accurately, and provide a great experience for patients
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About RxDefine
We are a group of entrepreneurial operators, doctors, life science executives, designers, and engineers who are redefining the way healthcare is delivered.
We have sold consumer technology companies to Google, built and scaled multi-hundred million dollar enterprise software companies, and launched some of the first DTC life sciences initiatives. We have 15+ years developing and launching direct-to-consumer eCommerce experiences.
Contact us at
hello@rxdefine.com
hello@rxdefine.com
For the first time, with RxDefine, we can bring together all constituencies, leveraging digital innovation, to advance healthcare united with the goal of transparency, accountability and interconnection.
Anand Reddi
Head of Digital Innovation Customer Engagement, Gilead Sciences Inc.
RxDefine enables pharma companies to control the customer journey from awareness to lead to script. They are really transforming marketing budgets into patient conversions.
Jeff Petrosillo
Chief Digital Officer, Pierre Fabre
We will spend more next year on DTC marketing than we have ever done before. Women know their options and over the past decade are starting to ask for what they want.
Eduardo Fernandez
SVP at Exeltis
Consumers expect quality but also today more than ever demand convenience and cost savings. RxDefine matches the values of consumers on all new regulatory requirements.
Jeff Sachs
Health Care Policy Expert
I believe the future of health care is about wellness at home and not sickness in a medical facility. RxDefine aligns with this new concept of care delivery.
John Halamka, MD, PhD
Mayo Clinic Platform President; Former CIO of Harvard Medical School & Harvard Beth Israel Deaconess Medical Center
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Get in touch
Leave us a message and one of our team members will be in touch with you shortly or reach out directly at hello@rxdefine.com